La Positiva Seguros and its commitment to simplicity, positivism, and the generation of trust
La Positiva Seguros has demonstrated a notable capacity for adaptation and growth throughout its more than 85 years of experience. Their General Manager, Alberto Vásquez, in this brief interview, comments on how they have been able to boost their business success and operate in tune with digital times.
1. How has La Positiva Seguros managed to adapt and grow in such a competitive market?
Through a strategy based on three attributes and five strategic pillars. The attributes that define us today are simplicity, positivism, and the generation of trust. In turn, the company has defined a roadmap for the coming years, which is leveraged on five pillars: (1) Sustainable profitability, (2) Excellence in service, (3) Human capital and talent, (4) Data-driven organization, and (5) Customer-focused organization. Each of these attributes and pillars constitutes a point of attention and priority in any decision made as an organization, and they serve as a basis for prioritizing and defining our long-term objectives and project portfolio.
2. What have been your results in the first quarter of 2024?
At the end of June 2024, the insurance market recorded a profit of S/. 1,394 million. Likewise, sales increased by 9.1%, and the technical margin improved, rising from 2.9% during June 2023 to 5.4% in the current period. Additionally, during this time, market premiums amounted to S/. 10,596 million. Regarding La Positiva, it captured S/. 1,386 million, which implies a growth of 9.0%, reaching a market share of 13.1%. This demonstrates the growth and consolidation of the group in the Peruvian market.
3. What technologies have you implemented to adapt to current market demands?
We are developing a digital platform for the SOAT and Auto, Health, and Occupational Risks business, focused on providing solutions to front-end processes for our clients and business partners.
4. What actions are you taking internally to strengthen your workforce?
According to the latest Great Place To Work (GPTW) study, in which we participate together with Fidelidade, we have 89% satisfaction in the general index. Likewise, we have been constantly working on the development and growth of our collaborators, promoting horizontal and vertical internal mobility. This has allowed us to achieve a mobility ratio of 16% annually with growth projection.
5. What is your social responsibility strategy?
We are implementing a sustainability plan aligned with ESG (Environmental, Social, and Governance) criteria. This guarantees a vision that every action carried out by the company is consistent with the action fronts defined towards 2027, and with the Sustainable Development Goals established by the United Nations.